The GRA Group

Where Extraordinary Experiences
Meet Exceptional Incentives

As a premier incentive travel company, we specialize in curating unforgettable journeys that go beyond the ordinary. At GRA, we believe in the power of incentives to inspire and motivate, creating lasting memories that drive success.

Derived from Gaelic roots, "GRA" means the love of life—a philosophy we embody in every aspect of our work. Our team is dedicated to crafting tailor-made incentive travel programs that not only reward achievements but also celebrate the joy of living. With meticulous attention to detail and a passion for delivering unparalleled experiences, we transform your goals into remarkable adventures.

Explore the world with GRA Group, where every journey is a testament to the love of life. Elevate your incentives, inspire your team, and embark on a new era of success with us.

Our History

With an unwavering commitment to excellence since our establishment in 1961, the GRA Group has been a steadfast partner in the dynamic landscape of the wholesale distributor market. Over the decades, our journey has been more than a lesson in maintaining brand visibility and deploying effective promotional strategies. What sets us apart is our invaluable insight into your customers – a depth of understanding that goes beyond surface-level interactions. We comprehend the intricacies of customer loyalty, the catalysts for distributor changes, and the nuanced priorities that shape their decisions. At the GRA Group, we're not just in the business; we're embedded in it, ensuring that our knowledge translates into strategic solutions tailored to elevate your success in a way that only comes from a profound understanding of the industry and its participants.

1961

Since

800+

Travel Incentive Programs

Our Leadership

The GRA group, a Cleveland-based incentive travel company established 56 years ago by John Rich was recently purchased by Mary Catherine Barrett. Barrett has over 33 years in the incentive travel industry – 20 years as an employee of The GRA Group. The Cleveland-based attorney is enthusiastic about the opportunity to implement new initiatives with this well-established company.

The GRA Group in the News

The GRA Group was recently featured in Crain's Cleveland Business. In this article, The GRA Group was highlighted as a leader in the travel industry navigating and thriving through changes in travel standards related to the Covid-19 pandemic.
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Ready to grow?

If you are ready to motivate your sales force, increase your market share, and build lasting relationships with your customers, contact The GRA Group today.

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